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Julipet was founded in 1954 in Bologna, as a small artisan company specialising in pajamas and men's underwear. Its name comes from the fusion of the names of the two founders, Giuliani and Pettazzoni. In the seventies the advertising of Julipet, entrusted to the actor Umberto Orsini and the campaigns with the comic subject of the woman chasing a man in boxers contribute to making the brand famous, which has become synonymous with excellence and uniqueness.
