TOP AWARDS: FOR THE SECOND YEAR, JULIPET WINS THE BBA22 EUROPE PRIZE

Gold medal for Julipet at the 2022 edition of the Best Boutique Awards, a prize awarded by lingerie industry professionals and enthusiasts to brands that have distinguished themselves for the quality of their work, communication strategy, brand image coordination, and sales results. For the second consecutive year, our brand has secured the Gold in the "Men's" category of the Award organised by Intima Media Group, which saw over 400 participants divided into 7 categories, voted on by a panel of 500 top multi-brand European retailers.

Thanks to the preferences expressed by leading stores from France, Italy, Germany, Spain, England, and Northern Ireland, not only were prestigious awards assigned, but it also provided an overview of the key market trends and allowed for speculation on future scenarios. The event, held on a digital platform, will also serve as a prelude to a dedicated presentation to be held at the Salon de la Lingerie in Paris in June.

"We are proud to have managed to secure the top spot on the podium for the second consecutive season. This result is the fruit of teamwork, a clear vision, and a strong commitment to maintaining the trust of those who choose us, seeking impeccable quality in terms of fabrics, performance, and aesthetics. Choosing Julipet means prioritising your own comfort and ease, without forgetting your style. These are precisely the factors that form the cornerstone of every underwear and nightwear collection—a perfect synthesis of comfort, well-being on the skin, attention to detail, and an expression of casual elegance," commented Agostino Trucco, commercial manager of Trucco Tessile, which owns the Julipet brand.

Buoyed by this prestigious achievement, we look to the future, continuing to invest in material research and creativity, as confirmed by the Spring/Summer 2022 collection, which develops key garments to accompany men at every moment of the day, offering them comfort, perfect fit, and top-tier fabric quality.