Julipet and art: an innovative combination for underwear and sleepwear brand, a partnership that appeals and works. After the Artist Edition that brings the imagination of painters and designers to exclusive collections, the brand expands its collaborations with the Julipet for Arts project, leaving freedom of expression to the artists.
Always looking for creativity and innovation, Julipet expands its collaboration to photography by relying on a series of young artists and photographers deliberately not coming from the fashion world. And here lies the strength of the project: entrusting a different and modern look to the lifestyle interpretation of a brand like Julipet, which makes innovation and distinctiveness its core values, clearly visible in its recent communication campaigns.
Campaigns are born in which the dystonic identity, the personalities and the interpretation of the subjects and the non-canonical contexts increase the strength of these images where pyjamas and underwear are readapted to the world seen and interpreted by the artist's eyes.
From the street culture of Ramon Zuliani that revisited the concept of "summer" in a very personal way to the explorations in black and white of Claudio Majorana that interpreted the style of the brand in the environment of young Sicilian skaters, Julipet continues with the art to give voice to that exclusivity that always distinguished the brand, in the choice of fabrics, in the design of the collections and in its forms of communication.