TOP AWARDS: FOR THE SECOND YEAR IN A ROW JULIPET WINS THE BBA22 EUROPE AWARD
A rainbow medal for Julipet at the 2022 edition of the Best Boutique Awards, an award given by lingerie professionals and industry enthusiasts to brands that have stood out for the quality of their work, communication strategy,for the study of coordinated image and sales results. For the second year in a row, our brand won the Gold in the "men's" category of the Award organized by Intima Media Group, which saw the presence of over 400 participants divided into 7 categories submitted to the vote of a panel of 500 top European multi-brand retailers.
Through the preferences expressed by the best French, Italian, German, Spanish, British and Northern Irish stores, in addition to awarding prestigious prizes, it was also possible to have an overview of the main market trends and hypothesize future scenarios. The event, which took place on a digital platform, will also be the forerunner to a dedicated presentation to be held at the Salon de la Lingerie Paris in June.
"We are proud to have been able to position ourselves for the second consecutive season on the top step of the podium. A result that is the outcome of teamwork, a clear vision and a precise desire to maintain the trust of those who choose us, looking for products of impeccable quality in terms of fabrics used, performance and aesthetics. In fact, choosing Julipet means focusing on your own needs for comfort and ease, without forgetting your own style. It is precisely these factors that represent the pillar of every underwear and nightwear collection, a perfect synthesis of comfort, wellbeing in contact with the skin, a worship of details and an expression of informal elegance," commented Agostino Trucco, sales manager of Trucco Tessile, the company that owns the Julipet brand.
Strengthened by this prestigious result, we are projecting ourselves into the future, continuing to invest in research into materials and creativity, as confirmed by the PE 2022 collection which develops must-have garments to accompany men at all times of the day, giving them comfort, perfect wearability and top of the range quality fabrics.